Nourish, Strengthen, Add Shine
This sulfate-free shampoo is perfect for medium hair types. It nourishes, strengthens, and adds shine, ensuring your hair looks and feels its best.
Does Your Hair Feel Like The Middle Child?
Hydrate, Nourish, Strengthen
Reparative shampoo for thirsty, undernourished hair. Formulated with Babassu oil for lightweight hydration and Coconut oil to seal split ends and reduce breakage.
Anti-frizz Hydrolyzed Keratin
Reduce Flyaways
Anti-frizz hydrolyzed keratin reduces flyaways and frizz, keeping your hair smooth and manageable throughout the day.
Kumquat Fruit Extract
Shiny Finish
Kumquat fruit extract leaves your hair with a glossy, healthy shine, making it look vibrant and lively.
OUAI Means Yes
Casual Parisian Style
OUAI embodies effortless chic and authenticity. We encourage honest conversations and embrace individuality, letting go of unrealistic expectations.
Made For Effortless Routines
Cut Styling Time
All OUAI hair care products, including this moisturizing shampoo, are designed to cut styling time while nourishing your hair. No need for a glam squad—just great results.
Live Life Your OUAI
Affordable Luxury
OUAI offers luxurious hair products at affordable prices, making them user-friendly for everyone. Wet your hair, lather up with our hydrating shampoo, and rinse for hydrated, smooth hair. Follow with the OUAI Medium Conditioner for optimal results.